First in an NHL-MGG 2012-13 Program Series: Boston Bruins

Hi everybody,

MeiGray is talking with each of its nine program teams as we prepare for the shortened 48-game NHL regular season.

Taking into account team jersey needs, the fewer games being played, contractual and charitable components of our deal, and each team's desire to do the right thing, we will be reporting each week on what each of our teams plans to do regardings its sets of game-worn jerseys.

Boston:

The Bruins will be thanking the fans for their patience and understanding during the lockout by opening up on Saturday, Jan. 19 vs. the NY Rangers at TD Garden with a Shirts Off Their Backs Night.

We will be preparing for the Bruins a special set, to be worn in the opener and distributed to fans after the game. Once the lineup is set, it will be determined if any players (specifically if any player makes his NHL debut) will wear two jerseys in the opener: One for the program and one for SOTB.

That information will be distributed once the game ends.

After this season-opening set, the Bruins this season are planning to wear two regular season sets in home and road, one or two Thirds over the course of the season (still to be determined), and a final game Shirts Off Their Backs Night set.

The Bruins are one of MGG's most popular teams, probably because of Boston's long-standing popularity in the NHL, their huge and loyal fan base, and their classic jerseys. Captain Zdeno Chara, rugged forwards Milan Lucic, and Shawn Thornton, budding superstar Tyler Seguin, and underrated defenseman Dennis Seidenberg regular sell out and are among the most popular sellers.

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Look for me in Los Angeles on Saturday when the Kings raise their 2012 Stanley Cup banner and celebrate last summer's thrilling Cup triumph.

MGG will be promoting two special Stanley Cup-related LA Kings auctions at the Kings' opener at noon Saturday vs. the Chicago Blackhawks at Staples Center. We will be set up outside the building around LA Live at Fan Fest, and in the main concourse during the game. We will be taking pre-orders for 2012-13 jerseys during the game, as well. I hope to see you Saturday.